Detailed Course Information |
Summer 2012
Apr 24, 2024 |
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| MKT 5860 - Marketing Management |
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The goal of this course is to provide a decision-oriented overview of marketing management. This course focuses on the management challenge of designing and implementing marketing strategies that maximize customer satisfaction and firm profitability. Every semester. Prerequisites: ECON 5010 with a grade of C or better.
3.000 Credit hours 3.000 Lecture hours Levels: Graduate Schedule Types: Lecture Marketing and Entrepreneurship Department Course Attributes: Repeatable Course Restrictions: Must be enrolled in one of the following Programs: MBA Business Administration MBA Business Admin:Accounting MBA Business Admin:Economics MBA Business Admin:Entrep MBA Business Admin:Executive MBA Business Admin:Executive MBA Business Admin:Finance MBA Business Admin:General MBA Business Admin:HR MBA Business Admin:Health Serv MBA Business Admin:Interntl MBA Business Admin:MIS MBA Business Admin:Marketing MBA Business Admin:Org Mgt MBA Business Admin:Oper/Prod MACC Accountancy Must be enrolled in one of the following Levels: Graduate Prerequisites: Prerequisites for MKT 5860 General Requirements: Course or Test: ECON 5010 Minimum Grade of C May not be taken concurrently. |
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