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University of Tennessee at Chattanooga



Catalog Courses


Spring 2012
Jun 20, 2018
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MKT 5860 - Marketing Management
The goal of this course is to provide a decision-oriented overview of marketing management. This course focuses on the management challenge of designing and implementing marketing strategies that maximize customer satisfaction and firm profitability. Every semester. Prerequisites: ECON 5010 with a grade of C or better.
3.000 Credit hours
3.000 Lecture hours

Levels: Graduate
Schedule Types: Lecture

Marketing and Entrepreneurship Department

Course Attributes:
Repeatable Course

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