Go to Main Content

University of Tennessee at Chattanooga

 

HELP | EXIT

Catalog Courses

 

Spring 2012
Apr 18, 2014
Transparent Image
MKT 5860 - Marketing Management
The goal of this course is to provide a decision-oriented overview of marketing management. This course focuses on the management challenge of designing and implementing marketing strategies that maximize customer satisfaction and firm profitability. Every semester. Prerequisites: ECON 5010 with a grade of C or better.
3.000 Credit hours
3.000 Lecture hours

Levels: Graduate
Schedule Types: Lecture

Marketing and Entrepreneurship Department

Course Attributes:
Repeatable Course


Return to Previous New Search
Transparent Image
Skip to top of page
Release: 8.2