MKT 5860 - Marketing Management |
The goal of this course is to provide a decision-oriented overview of marketing management. This course focuses on the management challenge of designing and implementing marketing strategies that maximize customer satisfaction and firm profitability. Every semester. Prerequisites: ECON 5010 with a grade of C or better.
3.000 Credit hours 3.000 Lecture hours Levels: Graduate Schedule Types: Lecture Marketing and Entrepreneurship Department Course Attributes: Repeatable Course |