|MKT 5860 - Marketing Management|
The goal of this course is to provide a decision-oriented overview of marketing management. This course focuses on the management challenge of designing and implementing marketing strategies that maximize customer satisfaction and firm profitability. Every semester. Prerequisites: ECON 5010 with a grade of C or better.
3.000 Credit hours
3.000 Lecture hours
Schedule Types: Lecture
Marketing and Entrepreneurship Department