Catalog Courses |
Fall 2013
Apr 26, 2024 |
|
 |
||
| MKT 5860 - Marketing Management |
|
The goal of this course is to provide a decision-oriented overview of marketing management. This course focuses on the management challenge of designing and implementing marketing strategies that maximize customer satisfaction and firm profitability. Every semester. Prerequisites: ECON 5010 with a grade of C or better. Differential Course Fee will be assessed
3.000 Credit hours 3.000 Lecture hours Levels: Graduate Schedule Types: Face-to-Face Classroom Instruc, Hybrid, Internet, Lecture, Video Streaming/Interactive, Web-Enhanced (29%< Web Based) All Sections for this Course Marketing and Entrepreneurship Department Course Attributes: COBA Differential Course Fee, Repeatable Course |