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University of Tennessee at Chattanooga



Catalog Courses


Fall 2013
Jun 20, 2018
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MKT 5860 - Marketing Management
The goal of this course is to provide a decision-oriented overview of marketing management. This course focuses on the management challenge of designing and implementing marketing strategies that maximize customer satisfaction and firm profitability. Every semester. Prerequisites: ECON 5010 with a grade of C or better. Differential Course Fee will be assessed
3.000 Credit hours
3.000 Lecture hours

Levels: Graduate
Schedule Types: Face-to-Face Classroom Instruc, Blended/Hybrid (30-79% Web), Internet (80%> Web Based), Lecture, Video Streaming/Interactive, Web-Enhanced (29%< Web Based)
All Sections for this Course

Marketing and Entrepreneurship Department

Course Attributes:
COBA Differential Course Fee, Repeatable Course

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Release: 8.2